We like a large addressable market
We like a wide moat created by way of using tech or a unique product/service as a critical component, with product development largely done and a strong business model
We like companies that are gaining traction (current traction of at least 5-7 lacs) by using their finances frugally
We prefer at least two co-founders that have prior startup or domain experience and complement each other with a diverse skill-set
We prefer businesses where the unique model can assist the founders to leapfrog competition irrespective of deep pockets present in the ecosystem
We like to operate in the angel stage where the valuation and fundraising is in our comfort zone.
We look for a compelling insight into the industry you operate in. We like to see what our founders understand about the market or a need that others do not. We like to understand the right to win in the category, and how can you stay ahead of the competition.
We prefer companies with traction of at least Rs 5-7 lacs MRR because early customers are the biggest validators of a business idea. We prefer founders to get their funding from their customers (i.e. revenues) because that is the biggest data point and strongest credible source of information that we, as outsiders, can analyze.
We like companies with strong margins which helps solidify their value proposition over time. We also prefer finances being frugally used to squeeze every single penny for sustainable growth. We like creative thinking and meaningful go to market strategies because we know focus works.
We understand building startups is daunting. One has to overcome enormous challenges, and have insane passion to turn vision into reality. So what do we look for in the founding team?
Atleast 2 co-founders - Being a founder is a lonely exercise, and we believe having a partner helps to improve your chance s of success
Passion to turn vision into reality - This is what we are investing in!
Ability to accept setbacks and failures - We have enough experience to understand 8 out of 10 ideas will eventually fail, and it is okay!
Perseverance to stay the course when things go wrong - Fortunately, if you are one of those 2, we would want you to stay the course and provide support in all ways possible!
Ability to pivot when things really go wrong - The future is uncertain, but survival is paramount!
Transparency in functioning and utmost clarity in communication - What is acceptable is that things can go wrong. What is not acceptable is the lack of credibility.
Ability to create a compelling narrative in order to tell and sell the story - Founders have to sell! To customers, employees, investors, partners, media - and take the world by a storm. If the founder can not sell- it will only create problems in the future!
Superior execution and track record - We like to know about your accomplishments in whatever time frame you have been live. Superior execution is a strong leading indicator!