-  What does your company do
-  How big is the market
-  How much traction do you have
-  Unique insight/ Secret Sauce
-  How does your business make money
-  Team member and how does each contribute
-  How much money do you need and for what purpose?
 
 
 
-  Market segmentation or your value proposition to the identified customer groups
-  Show assumptions behind revenue projections
-  Separate fixed and variable costs so breakeven revenue can be calculated
-  Team member and how does each contribute
-  How much money do you need and for what
-  Working capital requirements
-  Cash Flow statement
-  Usage of funds and time period before next funding required