Sun Pharma is one of India's shining success stories. Dilip Shanghvi is a first generation entrepreneur who created India's largest pharma company through hard work and grit. Sun is an Indian multinational, and was honoured as one of the world's most innovative companies by Forbes. It was well on its way to becoming the world's largest pharma company, if it remained on the same growth trajectory with which it was launched. Sadly, Sun Pharma seems to have lost its way, and is in the news lately for all the wrong reasons, which is why its reputation and share price have both tanked. In order to regain its mojo,Sun needs to reinvent itself-not by investing in R&D or marketing, but in ethics !