Patient profiles can help doctors understand their patients better

Service industries such as hotels use customer relationship management ( CRM ) systems extensively in order to track the personal preferences of their clients , so they can provide them with high-quality services, tailored to their individual tastes . Guest Experience Management Systems allow them to delight their customers, allowing them to create guest loyalty. In order to do this efficiently, they need to capture a lot of data about their customers, so they can learn more about their customer's needs and wants.

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