Most founders get only one chance to raise money from a particular investor, which is why the pitch they make is so vitally important. The trouble with all these pitches is that because all the founders read the same books and use the same templates to create them, they end up looking very similar to each other. This is why they often end up putting the investor to sleep. Founders need to work on their pitch in order to stand out from the rest of the competition. You need to think about what makes you different - what makes you memorable.

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