One of the virtues which is highly regarded in the startup ecosystem is innovation and creativity. Everyone looks up to original thinkers , and we want our students to come up with brilliant new ideas , so that they can translate them into successful businesses. Even our PM exhorts our youth to "think out of the box". Yes, this is a cool aspiration, which is why Steve Jobs is an icon who continues to inspire the next generation. These are the success stories which we talk about in our classrooms and this is why books which teach you how to be more creative sell like hot cakes on Amazon.