Written material is usually sent to investors by entrepreneurs. And this mostly means whatever they could chalk up.

We want more and more entrepreneurs to share one-pagers. Why? Because they are a pain to create. They entail thinking, and crisp writing and ruthless editing!

What purpose does a one-pager serve?

  • A quick summary of your deck addressed to a specific investor
  • Opportunity to demonstrate thoughtfulness and clarity
  • A ready-made collateral for the investor to share with potential co-investors, that reduces time and friction
  • Summaries are the best way to absorb the essence of any reference material

Should all investors insist on a one-pager?

We absolutely believe so. Summaries and one-pagers are akin to currency in the venture capital world. Do you want to invest in a particular company? Summarize in 3 bullet points. You want to pass on an opportunity? Summarize in 3 bullet points. We love the Rule of 3. Who better than an entrepreneur to share 3 bullet points on why their venture is a good fit? A good one-pager is one foot in the door for an entrepreneur. Why?

  • It's thoughtful
  • It's customized
  • It shows intent

Slide decks are easy, and once made can be sent as a blast to 100s of investors! A true one-pager is a customized summary showcasing the important pieces of your venture, the value addition that can be provided by the investor, and how it is a good fit for the investor's portfolio.

And more often than not, writing helps to achieve clarity, and make the thoughts and words crisper. Our portfolio company founder Rajan Singh (ConceptOwl & HabitStrong) is a former IPS officer who explains How to write well

So what do we look for in a one-pager?

The same things as in a slide deck. But shorter, more concise, and crisper! Ideally not more than 500 words or 1 page. And should contain the following:

  • Simple one-line pitch
  • Explain the business in 2 lines
  • Founding team information (or links to profiles)
  • Customer problem
  • The Solution
  • Target market
  • Revenues, margins
  • Competitive advantage
  • Competition
  • Your ask
  • Why is your venture a good fit for the portfolio?
  • How can your venture work with portfolio companies?

Condensing all of these on one page is a very difficult task, and that brings the thinking hats out. Often, the entrepreneurs get the utmost clarity about their business while writing the one-pager.

In a way, we want one-pagers to be our value add to the entrepreneurs!

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