In this new series of Pitching to Investors, we will share our views on an effectively framework for pitching. Despite widely available resources on pitching, we find that founders somehow always end up confused.
What will we look to cover over this series:
You used to walk up to the door of the fancy VC office with laptop in hand and freshly updated pitch loaded and ready to go. You now are Zooming your way in a pitching process. But at the end of the day, what are you hoping to accomplish?
Your primary objective of a pitch meeting should be to get the next meeting. You can use the pitch to:
But that's not it. You can also use the first meeting to establish your credibility and create the base for an on-going relationship. You can also use the meeting to seek and work on feedback and demonstrate that you are coach-able. And at the end of the day, you want to show them that you can be a fun or interesting person to work with!
Yes and yes
Yes - Its a sales pitch but not for your product or service, but of your business
Yes - If your product succeeds, the company can create a lot of value and the investors can generate large returns
The Indian startup ecosystem has become more 'American-ised' in its way of working. So its more about 'Sell me this pen in 30 seconds' coupled with smaller teams that run on low bandwidth and even shorter attention time spans. Having said that, an investor pitch is not a make it or break it for you. There are other resources available like:
At Malpani Ventures, we do not fuss over a pitch. In fact, we like if it can be a simple phone call where we can understand the background of the founding team and covers the following:
At the end of the day, whether it is a pitch, or a sales call, or a job interview - some common themes remain the same. Having said that, here are some of our views:
In our next post on this series, we will share our views on a pitch deck structure! Stay tuned!