Every week we share our good reads with the Malpani Ventures ecosystem comprising of Founders and Partners. We thought why not share it with everyone? All our good reads are also archived on Startup Mentors - a single resource for all things startups!
At Malpani Ventures, we are believers in doing more with less. Sharing good reads for the week which focus on this theme.
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Most startup advice we receive is heavily tilted towards Silicon Valley. And copy paste approaches rarely work in the Indian context. This blog by Upekkha is a wonderful guide for SaaS founders looking to start up in India.
B2B Marketing Strategies: A 5-Step Process For B2B Brands (With Examples & Best Practices)
This is a long exhaustive read, better suited for your weekend browsing. This post highlights the brand process, strategies, and lead gen tactics. Along with real life examples, and downloadables, this can be shared across your organization for everyone to come to terms with your B2B marketing strategy
3 Things I Learned Bootstrapping ClickUp to $20M ARR in the World’s Most Competitive Industry
Zeb Evans, founder at ClickUp explains his process of achieving Natural PMF. "Choose progress over perfection. We’ve launched a new release every Friday for the last two years. It’s a speed and consistency that none of our competitors can keep up with."
How to make 21,000 people care about your funding news
A detailed piece on optimizing your announcements organically - Behind the Scenes of the Kula funding announcement and media storm
The Minimum Viable Testing Process for Evaluating Startup Ideas
Gagan Biyani, founder of Maven & ex-founder at Udemy argues the idea of carrying out minimum viable tests rather than building a MVP. "An MVT, on the other hand, does not attempt to look like the eventual product. It’s rather a specific test of an assumption that must be true for the business to succeed."
Until next time!