How can investors judge the technical competence of a founder ?

Artificial Intelligence and machine learning have become hot , and lots of start ups claim to have unique expertise in this domain . They all say that they are using proprietary algorithms in order to solve business problems in their specific domain. It's very easy to pepper your pitch with words like natural language processing ( NLP), semantic analysis and deep learning , but when the founder says he is an expert in this area, how does this translate into a competition edge ? How is he any better than his competitor just because he has a PhD in artificial intelligence ?

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