Lots of entrepreneurs reach out to me because they want to raise funds , and I am happy to interview them. When they pitch, they spend a lot of time talking about their market; their product; why they think they will succeed; and why I should fund them.
While all these are important, the one question I ask all of them is, " Which book are you reading right now?"
Many entrepreneurs are surprised by this query. What does this have to do with their ability to found a successful company? Why should this influence my decision to fund them ?